The day after AT&T’s Cricket prepaid brand announced it was bumping up data on its plans, U.S. Cellular followed suit, adding both more data to existing plans and additional large data options.
The carrier added a gigabyte each to its $45 per month and $60 per month Simple Connect Prepaid plans, raising the allotments to 3 GB and 6 GB, respectively. It also added a top shelf option with 12 GB of data for $75 per month.
Additionally, U.S. Cellular said it’s offering promotional pricing on its Ready Connect Prepaid plans available at Walmart and Dollar General with 4 GB for $45, 8 GB for $55, and 12 GB for $75.
All plans $35 and above on Simple Connect and Ready Connect come with unlimited talk and text, the carrier said.
“February and March are popular months for prepaid wireless purchases, so our updated plans provide an even better experience to our current customers as well as any consumers looking for a better prepaid deal,” U.S. Cellular VP of Brand Management Grant Leech said in a statement.
The change comes just one day after AT&T’s Cricket similarly made adjustments to its prepaid data offerings. More on those changes can be found here.
Both carriers, though, are in a tough battle with T-Mobile, which has taken the top spot in prepaid as well as postpaid subscriber additions. While Cricket helped AT&T bring in 406,000 prepaid phone net adds in the fourth quarter, a preview from T-Mobile indicates the Un-carrier handily topped that figure with 541,000 branded prepaid net additions.
Filed Under: Carriers
