“It was a big day yesterday, but it’s a marathon not a sprint,” Lou Ambio, executive director, consumer pricing, at Verizon told Wireless Week in an interview on Friday. But initial stats are looking pretty good for the carrier’s plan renovations released earlier this week.
Verizon revealed to Wireless Week that the most customer migrations to a new plan on the first day happened via its “Share Everything” plan in late June 2012 — until yesterday.
“Thirty percent more customers migrated to the new Verizon plan yesterday than did on the first day of our introduction of Share Everything,” the carrier reports.
On July 7, Verizon offered customers the ability to pay an additional $5-10 a month to get more data as well as carryover data that lets them maintain the previous month’s data. Consumers also are being offered a safety mode that lets those that go over their data allowance to remain connected. Beginning yesterday, customers could pick the amount of data they want through the new “My Verizon” app, and they also could change their plan and options as often as they want, according to Verizon.
“Customers responded to the value put forth,” Ambio adds.
New plans include the following:
• Small: $35/month for 2 GB (was $30/month for 1 GB)
• Medium: $50/month for 4 GB (was $45/month for 3 GB)
• Large: $70/month for 8 GB (was $60/month for 6GB)
• XL: $90/month for 16 GB (was $80/month for 12GB)
• XXL: $110/month for 24 GB (was $100/month for 18GB)
XL or XXL can get the safety mode for free, and for five bucks more, and S-, M-, and L-size customers can add it for $5 a month. Once the data limit is hit, Verizon says it will move data from 4G LTE to 128 kbps, and customers won’t pay for the data used over the plan size. Customers also can get back to 4G LTE speed or add more data via the app, with the cost of $15 for each GB of additional data.
“We are delivering the most simple, straightforward mobile-first experience which we believe will give customers what they’ve told us they want: more simplicity and control right in the palms of their hands,” Verizon’s CMO Diego Scotti, said around the initial announcement earlier this week.